The APSP is the world's largest international trade association representing the swimming pool, spa, hot tub, and recreational water industries with a mission to enhance the business success of its members by being the leading industry advocate promoting professional best practices through education, standards, and safety.

The more than 4,500 member companies of the APSP include manufacturers, distributors, manufacturers' agents, designers, builders, installers, retailers, and service professionals. APSP members adhere to a code of business ethics and share a commitment to public health and safety in the use of pools, spas, and hot tubs.

Here is a list of valuable programs APSP offers:

• PoolPeopleUSA.com – Sign up to receive FREE, qualified consumer leads from the dealer locator on this popular consumer web site.

• HotTubLiving.com – The site serves as an unbiased, information-rich resource for the hot tub consumer and is the hub of the Council’s consumer promotions campaign. The site is part of the APSP Hot Tub Council’s strategic planning effort that centers not only on the site, but also an aggressive consumer public relations campaign and increased lead generation for APSP retailers and manufacturers.
  
• APSP.org site, which is information rich and features a member locator consulted by more than 50,000 consumers each month.
  
• Discounts on exhibit space for The International Expo and Regional Shows -- Enjoy significant savings at the industry's largest trade show and at APSP regional exhibitions.
  
• Money - saving discount programs – Group discounts on a variety of business services, such as: Liability Insurance, Credit Card Processing, Health Care, Energy & Utility, and Shipping & Freight.
• Member web site development and hosting – Discounts to help develop your own consumer-targeted, sales-inducing web sites.
  
• Mailing lists of APSP members – Lists of association members for marketing and sales efforts.
  
• Sales promotion and referral campaign – A toll-free phone number for consumers to get buying guides, safety information, and dealer referrals.
  
• Annual national public relations campaign – Public and media relations to promote the benefits of industry products.
  
• Annual national advertising campaign – Advertisements in nationwide consumer print publications directing consumers to APSP members.

As a member of APSP, you will support the strongest industry voice and advocate for our industry - and your company - that will be heard by the U.S. Congress; by state and local legislators and regulators; by building code and sanitation officials; and delivers public relations, advertising, and water safety messages reaching the public and consumers, alerting them to the value of doing business with you -- APSP members -- exclusively.

APSP members enjoy a preferred status to receive value in the four key areas that you - our members and the most successful companies and individuals in our industry - have told us are most important to you:

• Education and certification
• Promotion of the benefits of industry products
• Advocacy at federal, state, and local levels
• Research and business forecasting data